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9 Advantages of Made to Measure: Why Custom Fit Changes Everything
We have all been there. A jacket that fits perfectly through the shoulders but pulls across the chest. Trousers that sit well on the waist but bunch at the ankle. Off-the-rack clothing is designed for the average body — but nobody is average. That is exactly why made to measure exists, and why it changes everything.
What Is Made to Measure?
Made to measure is a tailoring method where a garment is cut and sewn to your individual measurements. Unlike off-the-rack clothing, which comes in standardised sizes and hopes for the best, a made to measure jacket or suit is built around your body — your chest, your shoulders, your arm length, your posture.
At Bown of London, our made to measure service covers velvet jackets, velvet blazers, smoking jackets, tuxedo suits, and summer blazers. Every piece is handcrafted to the measurements you provide and delivered in approximately 10 working days.
Shop Made to Measure Velvet Jackets
The Advantages of Made to Measure
1. The Perfect Fit
This is the most obvious advantage, and also the most important. A made to measure jacket is cut to your exact chest, waist, shoulder, and arm measurements. There is no compromising on one measurement to accommodate another. The result is a garment that drapes naturally, moves with you, and flatters your body in a way that off-the-rack simply cannot.
Whether you have broad shoulders and a slim waist, a longer torso, or arms that never seem to match standard sleeve lengths — made to measure solves it.
2. No Costly Alterations
When you buy off the rack, the purchase price is only the beginning. Sleeves need shortening. The waist needs taking in. The shoulders need adjusting. These alterations add up quickly — in both cost and time — and even then, the fit is never quite as good as a garment that was cut for you from the start.
With made to measure, the garment arrives ready to wear. No trips to the tailor. No waiting. No extra cost.
3. Superior Comfort
A jacket that fits properly is a jacket you forget you are wearing. When the shoulders sit exactly where they should, when the chest has the right amount of room, when the sleeves fall to precisely the right length — the result is genuine comfort. You can sit, stand, move, and gesture without pulling, bunching, or restriction.
This is particularly important for evening wear and special occasions, where you may be wearing the jacket for hours at a time.
Shop Made to Measure Smoking Jackets
4. A More Polished Appearance
There is a visible difference between a jacket that fits and one that almost fits. Made to measure eliminates the telltale signs of an off-the-rack compromise — shoulders that extend too far, lapels that do not lie flat, excess fabric around the midsection. The silhouette is cleaner, sharper, and more intentional.
People notice. They may not be able to articulate exactly what looks different, but they notice.
5. Choice and Personalisation
Made to measure is not just about fit. It is about choice. At Bown of London, you can choose from a wide range of colours — navy, burgundy, green, black, brown, pink, purple, and more. You choose single breasted or double breasted. You choose your style.
This level of personalisation means you are not limited to whatever happens to be on the rack in your size. You get exactly what you want, in the fit you need.
6. Better Value
Made to measure may seem like a premium option, but when you factor in the cost of alterations, the disappointment of a poor fit, and the likelihood of a garment sitting unworn in your closet because it never quite felt right — the value equation shifts dramatically.
A made to measure jacket that fits perfectly from day one is a jacket you will wear for years. That is real value.
7. It Is Easier Than You Think
One of the biggest misconceptions about made to measure is that it is complicated. At Bown of London, we have built a Suit and Jacket Size Estimator directly into every made to measure product page. It guides you through seven simple steps, recommends your size, and then asks for your actual measurements in inches or centimetres.
The entire process takes less than five minutes. You do not need to visit a tailor. You do not need specialist equipment. A soft tape measure and a few minutes is all it takes.
Single Breasted Velvet Blazer — Burgundy — $549.95
8. Fast Delivery
Unlike traditional bespoke tailoring, which can take weeks or even months, our made to measure jackets are handcrafted and delivered in approximately 10 working days. That means you can order a jacket today and be wearing it in less than two weeks.
9. Confidence
This is the advantage that is hardest to quantify but easiest to feel. When you wear something that was made for your body, you stand differently. You carry yourself differently. You feel more confident — not because you are wearing something expensive, but because you are wearing something that fits.
What We Offer Made to Measure
At Bown of London, our made to measure collection includes:
- Velvet Jackets — Single breasted blazers in Navy, Burgundy, Black, Brown, Green, Pink, Purple and more ($549.95)
- Velvet Smoking Jackets — Double breasted with classic frogging in Green, Burgundy and Navy ($549.95)
- Tuxedo Suits — Single and double breasted in Black and White ($799.95)
- Summer Blazers — The Bown Boating Club collection in stripes and solids ($429.95)
Every piece is crafted from premium fabrics, fully lined, and finished with the kind of attention to detail that mass production simply cannot match.
Double Breasted Black Tuxedo Suit — $799.95
Ready to Try Made to Measure?
Browse our full made to measure collection and use our built-in Size Estimator to find your perfect fit. Every jacket is handcrafted to your measurements and delivered in approximately 10 working days.
Have questions? Visit our Made to Measure FAQs or contact us — we are happy to help.
We have all been there. A jacket that fits perfectly through the shoulders but pulls across the chest. Trousers that sit well on the waist but bunch at the ankle. Off-the-rack clothing is designed for the average body — but nobody is average. That is exactly why made to measure exists, and why it changes everything.
What Is Made to Measure?
Made to measure is a tailoring method where a garment is cut and sewn to your individual measurements. Unlike off-the-rack clothing, which comes in standardised sizes and hopes for the best, a made to measure jacket or suit is built around your body — your chest, your shoulders, your arm length, your posture.
At Bown of London, our made to measure service covers velvet jackets, velvet blazers, smoking jackets, tuxedo suits, and summer blazers. Every piece is handcrafted to the measurements you provide and delivered in approximately 10 working days.
Shop Made to Measure Velvet Jackets
The Advantages of Made to Measure
1. The Perfect Fit
This is the most obvious advantage, and also the most important. A made to measure jacket is cut to your exact chest, waist, shoulder, and arm measurements. There is no compromising on one measurement to accommodate another. The result is a garment that drapes naturally, moves with you, and flatters your body in a way that off-the-rack simply cannot.
Whether you have broad shoulders and a slim waist, a longer torso, or arms that never seem to match standard sleeve lengths — made to measure solves it.
2. No Costly Alterations
When you buy off the rack, the purchase price is only the beginning. Sleeves need shortening. The waist needs taking in. The shoulders need adjusting. These alterations add up quickly — in both cost and time — and even then, the fit is never quite as good as a garment that was cut for you from the start.
With made to measure, the garment arrives ready to wear. No trips to the tailor. No waiting. No extra cost.
3. Superior Comfort
A jacket that fits properly is a jacket you forget you are wearing. When the shoulders sit exactly where they should, when the chest has the right amount of room, when the sleeves fall to precisely the right length — the result is genuine comfort. You can sit, stand, move, and gesture without pulling, bunching, or restriction.
This is particularly important for evening wear and special occasions, where you may be wearing the jacket for hours at a time.
Shop Made to Measure Smoking Jackets
4. A More Polished Appearance
There is a visible difference between a jacket that fits and one that almost fits. Made to measure eliminates the telltale signs of an off-the-rack compromise — shoulders that extend too far, lapels that do not lie flat, excess fabric around the midsection. The silhouette is cleaner, sharper, and more intentional.
People notice. They may not be able to articulate exactly what looks different, but they notice.
5. Choice and Personalisation
Made to measure is not just about fit. It is about choice. At Bown of London, you can choose from a wide range of colours — navy, burgundy, green, black, brown, pink, purple, and more. You choose single breasted or double breasted. You choose your style.
This level of personalisation means you are not limited to whatever happens to be on the rack in your size. You get exactly what you want, in the fit you need.
6. Better Value
Made to measure may seem like a premium option, but when you factor in the cost of alterations, the disappointment of a poor fit, and the likelihood of a garment sitting unworn in your closet because it never quite felt right — the value equation shifts dramatically.
A made to measure jacket that fits perfectly from day one is a jacket you will wear for years. That is real value.
7. It Is Easier Than You Think
One of the biggest misconceptions about made to measure is that it is complicated. At Bown of London, we have built a Suit and Jacket Size Estimator directly into every made to measure product page. It guides you through seven simple steps, recommends your size, and then asks for your actual measurements in inches or centimetres.
The entire process takes less than five minutes. You do not need to visit a tailor. You do not need specialist equipment. A soft tape measure and a few minutes is all it takes.
Single Breasted Velvet Blazer — Burgundy — $549.95
8. Fast Delivery
Unlike traditional bespoke tailoring, which can take weeks or even months, our made to measure jackets are handcrafted and delivered in approximately 10 working days. That means you can order a jacket today and be wearing it in less than two weeks.
9. Confidence
This is the advantage that is hardest to quantify but easiest to feel. When you wear something that was made for your body, you stand differently. You carry yourself differently. You feel more confident — not because you are wearing something expensive, but because you are wearing something that fits.
What We Offer Made to Measure
At Bown of London, our made to measure collection includes:
- Velvet Jackets — Single breasted blazers in Navy, Burgundy, Black, Brown, Green, Pink, Purple and more ($549.95)
- Velvet Smoking Jackets — Double breasted with classic frogging in Green, Burgundy and Navy ($549.95)
- Tuxedo Suits — Single and double breasted in Black and White ($799.95)
- Summer Blazers — The Bown Boating Club collection in stripes and solids ($429.95)
Every piece is crafted from premium fabrics, fully lined, and finished with the kind of attention to detail that mass production simply cannot match.
Double Breasted Black Tuxedo Suit — $799.95
Ready to Try Made to Measure?
Browse our full made to measure collection and use our built-in Size Estimator to find your perfect fit. Every jacket is handcrafted to your measurements and delivered in approximately 10 working days.
Have questions? Visit our Made to Measure FAQs or contact us — we are happy to help.