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The Complete Guide to Made to Measure Velvet Jackets, Blazers and Smoking Jackets
A velvet jacket is one of the most striking garments a man can own. But a made to measure velvet jacket — one that is cut and sewn to your exact measurements — is something else entirely. At Bown of London, every made to measure blazer and velvet smoking jacket is handcrafted from the finest Italian velvet and delivered to your door in just 10 working days.
Why Made to Measure?
Off-the-rack jackets are designed for the average body. The problem is, nobody is average. Shoulders that are too broad for one size but a chest too narrow for the next. A longer torso paired with a slim waist. These are the compromises you accept with ready-made clothing — and the compromises that a made to measure blazer eliminates entirely.
When you order a made to measure jacket from Bown of London, you supply your measurements and we do the rest. The result is a velvet blazer that drapes, moves, and flatters in a way that simply cannot be achieved off the shelf.

Single Breasted Velvet Blazer — Navy — $549.95
Single Breasted vs Double Breasted
Our made to measure velvet jacket collection offers two distinct styles, each with its own character.
Single Breasted Velvet Blazer
The single breasted made to measure blazer is the more versatile of the two. Clean lines, a single button closure, and a structured silhouette that works for formal dinners, weddings, evening events, or simply elevating your evening at home. Available in Navy, Burgundy, Dark Brown, Light Brown, Dark Green, and Light Green.
Featuring four fabric sleeve buttons and twin rear vents for ease of movement, the single breasted velvet blazer is a timeless choice for the modern gentleman.
Double Breasted Velvet Smoking Jacket
The double breasted made to measure smoking jacket is for the man who wants to make a statement. With classic frogging fasteners, four fabric sleeve buttons, and twin rear vents, it carries an unmistakable air of old-world elegance. Available in Green, Burgundy, and Navy.
This is the velvet smoking jacket that turns heads — whether you are hosting a dinner party, attending a black-tie event, or simply enjoying an evening at home in style.

Double Breasted Velvet Smoking Jacket — Green — $549.95
Our Colour Range
Every made to measure jacket is available in a carefully curated palette:
- Navy — The classic. A deep, rich navy that works with everything from grey trousers to black tie
- Burgundy — Warm, bold, and unmistakably luxurious. The quintessential velvet jacket colour
- Dark Green — A sophisticated alternative that pairs beautifully with navy and charcoal
- Light Green — A fresher, more contemporary take for the confident dresser
- Dark Brown — Rich and earthy, perfect for autumn and winter events
- Light Brown — Warm and versatile, a distinctive choice that stands apart

Single Breasted Velvet Blazer — Burgundy — $549.95
What Goes Into Every Made to Measure Jacket
Every velvet jacket from Bown of London is crafted with the same attention to detail:
- Sumptuous Italian velvet — Sourced from the finest Italian mills for a rich, lustrous finish
- Full satin lining — Smooth, comfortable, and beautifully finished inside and out
- Two inner chest pockets — For your essentials
- Two outer flap pockets — Which can be tucked in to mimic a more formal jetted pocket look
- Four fabric sleeve buttons — A hallmark of quality tailoring
- Twin rear vents — Positioned on either side for ease of movement and to prevent bunching when seated
How to Order Your Made to Measure Velvet Jacket
Ordering a made to measure blazer from Bown of London is straightforward:
- Choose your style — Single breasted or double breasted, and your preferred colour
- Enter your measurements — Our built-in Suit & Jacket Size Estimator guides you through seven simple steps, then asks for your actual measurements in inches or centimetres
- Place your order — Your measurements are saved directly to your order
- Receive your jacket — Handcrafted and delivered in approximately 10 working days
Not sure about your measurements? Visit our Made to Measure FAQs for detailed guidance.

Double Breasted Velvet Smoking Jacket — Burgundy — $549.95
When to Wear a Velvet Jacket
A made to measure velvet jacket is remarkably versatile. Here are just a few occasions where it truly shines:
- Black-tie events — A velvet blazer is a refined alternative to a traditional tuxedo jacket
- Weddings — As a groom, groomsman, or guest, a velvet smoking jacket makes a memorable impression
- Holiday parties — Christmas, New Year’s Eve, Thanksgiving — any celebration is elevated by velvet
- Dinner parties — Host or attend in style with a made to measure smoking jacket
- At home — Pair with loungewear for evenings of effortless elegance
Shop Made to Measure Velvet Jackets
Browse our full collection of made to measure velvet jackets, blazers, and smoking jackets. Every jacket is $549.95, handcrafted from Italian velvet, and delivered in approximately 10 working days.
A velvet jacket is one of the most striking garments a man can own. But a made to measure velvet jacket — one that is cut and sewn to your exact measurements — is something else entirely. At Bown of London, every made to measure blazer and velvet smoking jacket is handcrafted from the finest Italian velvet and delivered to your door in just 10 working days.
Why Made to Measure?
Off-the-rack jackets are designed for the average body. The problem is, nobody is average. Shoulders that are too broad for one size but a chest too narrow for the next. A longer torso paired with a slim waist. These are the compromises you accept with ready-made clothing — and the compromises that a made to measure blazer eliminates entirely.
When you order a made to measure jacket from Bown of London, you supply your measurements and we do the rest. The result is a velvet blazer that drapes, moves, and flatters in a way that simply cannot be achieved off the shelf.

Single Breasted Velvet Blazer — Navy — $549.95
Single Breasted vs Double Breasted
Our made to measure velvet jacket collection offers two distinct styles, each with its own character.
Single Breasted Velvet Blazer
The single breasted made to measure blazer is the more versatile of the two. Clean lines, a single button closure, and a structured silhouette that works for formal dinners, weddings, evening events, or simply elevating your evening at home. Available in Navy, Burgundy, Dark Brown, Light Brown, Dark Green, and Light Green.
Featuring four fabric sleeve buttons and twin rear vents for ease of movement, the single breasted velvet blazer is a timeless choice for the modern gentleman.
Double Breasted Velvet Smoking Jacket
The double breasted made to measure smoking jacket is for the man who wants to make a statement. With classic frogging fasteners, four fabric sleeve buttons, and twin rear vents, it carries an unmistakable air of old-world elegance. Available in Green, Burgundy, and Navy.
This is the velvet smoking jacket that turns heads — whether you are hosting a dinner party, attending a black-tie event, or simply enjoying an evening at home in style.

Double Breasted Velvet Smoking Jacket — Green — $549.95
Our Colour Range
Every made to measure jacket is available in a carefully curated palette:
- Navy — The classic. A deep, rich navy that works with everything from grey trousers to black tie
- Burgundy — Warm, bold, and unmistakably luxurious. The quintessential velvet jacket colour
- Dark Green — A sophisticated alternative that pairs beautifully with navy and charcoal
- Light Green — A fresher, more contemporary take for the confident dresser
- Dark Brown — Rich and earthy, perfect for autumn and winter events
- Light Brown — Warm and versatile, a distinctive choice that stands apart

Single Breasted Velvet Blazer — Burgundy — $549.95
What Goes Into Every Made to Measure Jacket
Every velvet jacket from Bown of London is crafted with the same attention to detail:
- Sumptuous Italian velvet — Sourced from the finest Italian mills for a rich, lustrous finish
- Full satin lining — Smooth, comfortable, and beautifully finished inside and out
- Two inner chest pockets — For your essentials
- Two outer flap pockets — Which can be tucked in to mimic a more formal jetted pocket look
- Four fabric sleeve buttons — A hallmark of quality tailoring
- Twin rear vents — Positioned on either side for ease of movement and to prevent bunching when seated
How to Order Your Made to Measure Velvet Jacket
Ordering a made to measure blazer from Bown of London is straightforward:
- Choose your style — Single breasted or double breasted, and your preferred colour
- Enter your measurements — Our built-in Suit & Jacket Size Estimator guides you through seven simple steps, then asks for your actual measurements in inches or centimetres
- Place your order — Your measurements are saved directly to your order
- Receive your jacket — Handcrafted and delivered in approximately 10 working days
Not sure about your measurements? Visit our Made to Measure FAQs for detailed guidance.

Double Breasted Velvet Smoking Jacket — Burgundy — $549.95
When to Wear a Velvet Jacket
A made to measure velvet jacket is remarkably versatile. Here are just a few occasions where it truly shines:
- Black-tie events — A velvet blazer is a refined alternative to a traditional tuxedo jacket
- Weddings — As a groom, groomsman, or guest, a velvet smoking jacket makes a memorable impression
- Holiday parties — Christmas, New Year’s Eve, Thanksgiving — any celebration is elevated by velvet
- Dinner parties — Host or attend in style with a made to measure smoking jacket
- At home — Pair with loungewear for evenings of effortless elegance
Shop Made to Measure Velvet Jackets
Browse our full collection of made to measure velvet jackets, blazers, and smoking jackets. Every jacket is $549.95, handcrafted from Italian velvet, and delivered in approximately 10 working days.