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Towelling Robes: The Best Cotton and Velour Bathrobes for Men
There is a reason the finest hotels in the world stock towelling robes. Nothing else comes close to that feeling of wrapping yourself in thick, absorbent cotton after a shower. At Bown of London, we have spent nearly four decades perfecting the art of the cotton robe — and our towelling bathrobes are crafted to bring that five-star feeling into your home, every single day.
What Is a Towelling Robe?
A towelling robe — sometimes called a terry robe or cotton bathrobe — features soft, looped cotton towelling on the inside that absorbs moisture quickly and feels wonderfully cosy against the skin. At Bown of London, our robes for men go one step further: the outside is finished in smooth velour cotton, giving each velour robe a polished, refined appearance that sets it apart from ordinary bathrobes.
The result is a robe that works hard after a shower but looks elegant enough to wear all morning. Velour outside, towelling inside — the best of both worlds.
Why 450 GSM Cotton?
GSM stands for grams per square metre, and it is the measure of a fabric’s weight and density. Our men robes are crafted from 450 GSM woven cotton — a weight that delivers the perfect balance between substance and comfort. Heavy enough to feel like a proper luxury bathrobe, light enough to wear comfortably all year round.
For context, most hotel cotton robes sit between 300 and 400 GSM. At 450 GSM, our towelling robes are noticeably more substantial — thicker, softer, and built to last years rather than months.
Velour Robes vs Standard Terry Robes
Most men bathrobes use the same looped terry fabric on both sides. It works, but it can look a little rough. Our velour robes use a sheared cotton finish on the outside — the loops are cut flat to create a smooth, velvety surface that catches the light beautifully. Inside, the terry loops remain intact for maximum absorbency.
This is what makes a Bown of London velour bathrobe different from the cotton robes you will find elsewhere. It looks as good as it feels.
Our Most Popular Towelling Robes
The Earl — Navy & Claret
The Earl is our best-selling towelling robe, and it is not hard to see why. A timeless stripe in either navy and red or claret, the Earl is the men robe you will reach for every morning without thinking. Classic, versatile, and endlessly wearable.
The Arbroath
Named after the Scottish coastal town, the Arbroath features a bold tartan-inspired pattern in rich navy and red tones. A cotton robe with real British character — striking but never loud.
The Mozart
For the man who wants his velour robe to make a statement. The Mozart features a rich paisley design in deep, warm tones. It is the luxury bathrobe equivalent of a velvet jacket — a piece with genuine presence.
The Marchand
Understated elegance in black and red stripes. The Marchand is a towelling bathrobe that feels sophisticated without trying too hard — perfect for the man who prefers his luxury understated.
The Salcombe
Inspired by the Devon seaside town, the Salcombe brings together coastal blues in a fresh, contemporary pattern. A modern men bathrobe for the man who likes his classics with a contemporary edge.
The Venezia
A rich, Venetian-inspired design that brings warmth and depth to the cotton robe category. The Venezia is for the man who appreciates artistry in his everyday pieces.
What Makes a Bown of London Towelling Robe Different?
- 450 GSM woven cotton — Heavier and more luxurious than standard hotel robes
- Velour exterior — Smooth, refined finish that looks as good as it feels
- Terry towelling interior — Maximum absorbency after a shower, bath, or swim
- 100% cotton — No polyester, no synthetic blends. Just pure cotton.
- Full length — Every men robe falls below the knee for proper coverage
- Deep pockets — Large enough for your phone, keys, and essentials
- Reinforced stitching — Built to last years, improving with every wash
- Personalisation — Add embroidered initials for a bespoke touch
Robes for Men as Gifts
A luxury bathrobe is one of the greatest gifts you can give. It is personal, practical, and something most men would never buy for themselves. Whether it is for a birthday, Father’s Day, an anniversary, Christmas, a wedding, or a retirement, a Bown of London towelling robe is a gift that gets used every single day.
Every robe arrives beautifully packaged. Add personalised embroidery to make it truly unforgettable.
How to Care for Your Cotton Robe
- Machine wash at 40°C (104°F)
- Tumble dry on a low heat to maintain softness
- Avoid fabric softener — cotton gets naturally softer with each wash
- Iron on a medium heat if needed, though the velour finish rarely requires it
Shop Towelling Robes
Browse our full collection of towelling robes and velour bathrobes for men. Every robe is $259.95, crafted from 450 GSM pure cotton, and shipped across the USA.
There is a reason the finest hotels in the world stock towelling robes. Nothing else comes close to that feeling of wrapping yourself in thick, absorbent cotton after a shower. At Bown of London, we have spent nearly four decades perfecting the art of the cotton robe — and our towelling bathrobes are crafted to bring that five-star feeling into your home, every single day.
What Is a Towelling Robe?
A towelling robe — sometimes called a terry robe or cotton bathrobe — features soft, looped cotton towelling on the inside that absorbs moisture quickly and feels wonderfully cosy against the skin. At Bown of London, our robes for men go one step further: the outside is finished in smooth velour cotton, giving each velour robe a polished, refined appearance that sets it apart from ordinary bathrobes.
The result is a robe that works hard after a shower but looks elegant enough to wear all morning. Velour outside, towelling inside — the best of both worlds.
Why 450 GSM Cotton?
GSM stands for grams per square metre, and it is the measure of a fabric’s weight and density. Our men robes are crafted from 450 GSM woven cotton — a weight that delivers the perfect balance between substance and comfort. Heavy enough to feel like a proper luxury bathrobe, light enough to wear comfortably all year round.
For context, most hotel cotton robes sit between 300 and 400 GSM. At 450 GSM, our towelling robes are noticeably more substantial — thicker, softer, and built to last years rather than months.
Velour Robes vs Standard Terry Robes
Most men bathrobes use the same looped terry fabric on both sides. It works, but it can look a little rough. Our velour robes use a sheared cotton finish on the outside — the loops are cut flat to create a smooth, velvety surface that catches the light beautifully. Inside, the terry loops remain intact for maximum absorbency.
This is what makes a Bown of London velour bathrobe different from the cotton robes you will find elsewhere. It looks as good as it feels.
Our Most Popular Towelling Robes
The Earl — Navy & Claret
The Earl is our best-selling towelling robe, and it is not hard to see why. A timeless stripe in either navy and red or claret, the Earl is the men robe you will reach for every morning without thinking. Classic, versatile, and endlessly wearable.
The Arbroath
Named after the Scottish coastal town, the Arbroath features a bold tartan-inspired pattern in rich navy and red tones. A cotton robe with real British character — striking but never loud.
The Mozart
For the man who wants his velour robe to make a statement. The Mozart features a rich paisley design in deep, warm tones. It is the luxury bathrobe equivalent of a velvet jacket — a piece with genuine presence.
The Marchand
Understated elegance in black and red stripes. The Marchand is a towelling bathrobe that feels sophisticated without trying too hard — perfect for the man who prefers his luxury understated.
The Salcombe
Inspired by the Devon seaside town, the Salcombe brings together coastal blues in a fresh, contemporary pattern. A modern men bathrobe for the man who likes his classics with a contemporary edge.
The Venezia
A rich, Venetian-inspired design that brings warmth and depth to the cotton robe category. The Venezia is for the man who appreciates artistry in his everyday pieces.
What Makes a Bown of London Towelling Robe Different?
- 450 GSM woven cotton — Heavier and more luxurious than standard hotel robes
- Velour exterior — Smooth, refined finish that looks as good as it feels
- Terry towelling interior — Maximum absorbency after a shower, bath, or swim
- 100% cotton — No polyester, no synthetic blends. Just pure cotton.
- Full length — Every men robe falls below the knee for proper coverage
- Deep pockets — Large enough for your phone, keys, and essentials
- Reinforced stitching — Built to last years, improving with every wash
- Personalisation — Add embroidered initials for a bespoke touch
Robes for Men as Gifts
A luxury bathrobe is one of the greatest gifts you can give. It is personal, practical, and something most men would never buy for themselves. Whether it is for a birthday, Father’s Day, an anniversary, Christmas, a wedding, or a retirement, a Bown of London towelling robe is a gift that gets used every single day.
Every robe arrives beautifully packaged. Add personalised embroidery to make it truly unforgettable.
How to Care for Your Cotton Robe
- Machine wash at 40°C (104°F)
- Tumble dry on a low heat to maintain softness
- Avoid fabric softener — cotton gets naturally softer with each wash
- Iron on a medium heat if needed, though the velour finish rarely requires it
Shop Towelling Robes
Browse our full collection of towelling robes and velour bathrobes for men. Every robe is $259.95, crafted from 450 GSM pure cotton, and shipped across the USA.