News
Bown of London Holds Prices Despite Import Cost Increases
In times of economic uncertainty, stability and trust become more important than ever. That’s why at Bown of London, we’re making a bold and proactive decision in the face of rising import tariffs on British-made goods entering the United States.
Despite new government-imposed duties that are impacting the cost of importing our premium apparel into the US market, we are holding our prices steady for the next three months. This means no price increases for our valued American customers—even as our operational costs rise.
This is more than just a business decision. It’s a commitment to the loyalty, trust, and long-term relationships we’ve built with our clients across the Atlantic.
Why Are Tariffs Increasing?
Tariffs—essentially taxes on imported goods—are frequently used during trade negotiations between countries. Recently, changes in UK–US trade policy have resulted in increased import tariffs on certain British-made goods, including textiles and luxury fashion items.
While such economic measures are often temporary and politically motivated, their effects can be immediate and widespread—particularly for consumers who may already be feeling financial strain.
For our American clients, this could have meant significant price hikes on Bown of London products, from our iconic velvet smoking jackets and luxury dressing gowns to our hand-crafted loafers and bamboo cotton nightwear.
But we’ve chosen a different path.
Absorbing the Cost—Not Passing It On
At Bown of London, we’ve made the deliberate decision to absorb these additional tariff costs ourselves, rather than pass them on to our customers. We know that many of you are making thoughtful, cost-conscious choices—especially in a time when global inflation, supply chain challenges, and political tensions are impacting consumer confidence.
Ross Thompson, CEO of Bown of London, explains:
“We understand some of our customers need to shop more on price than quality at this uncertain time. It didn’t feel right to increase our prices during a period when people are already watching their spending more carefully. This is our way of saying thank you for your loyalty—and showing we’re in this with you.”
A Gesture of Goodwill
By freezing our prices, we’re not just protecting your wallet—we’re reinforcing our belief that luxury doesn’t have to be out of reach. We believe that fine craftsmanship, elegant design, and exceptional comfort should be available without sudden cost barriers. This pricing freeze is our gesture of goodwill—a way to support our USA customers and maintain transparency and trust during a time of transition.
It’s also a reminder that quality products—made with care and built to last—offer long-term value that far outweighs fleeting fashion.
A Hope for Stability on the Horizon
While the current trade environment remains in flux, we remain optimistic. Ross Thompson adds:
“We’re waiting for the dust to settle. Hopefully, a mutually beneficial trade deal will be agreed between our Prime Minister and President Trump. Until then, we’ll continue to stand by our customers and do what we can to keep our products accessible.”
This sentiment reflects Bown of London’s larger philosophy: to blend heritage British craftsmanship with a forward-thinking, customer-first approach to global business.
What This Means for You
-
No price increases on Bown of London products in the USA for at least three months
-
Access to our full collection of luxury nightwear, loungewear, smoking jackets, and personalized loafers at unchanged pricing
-
Continued commitment to fast, secure shipping and outstanding customer service
We invite you to explore our collections online and experience the difference that true quality—and genuine customer care—can make.
Explore the collection at www.bownoflondon.com
Rated ‘Excellent’ on Trustpilot by over 1,700 verified customers.
Because even in uncertain times, luxury should be timeless—not overpriced.
In times of economic uncertainty, stability and trust become more important than ever. That’s why at Bown of London, we’re making a bold and proactive decision in the face of rising import tariffs on British-made goods entering the United States.
Despite new government-imposed duties that are impacting the cost of importing our premium apparel into the US market, we are holding our prices steady for the next three months. This means no price increases for our valued American customers—even as our operational costs rise.
This is more than just a business decision. It’s a commitment to the loyalty, trust, and long-term relationships we’ve built with our clients across the Atlantic.
Why Are Tariffs Increasing?
Tariffs—essentially taxes on imported goods—are frequently used during trade negotiations between countries. Recently, changes in UK–US trade policy have resulted in increased import tariffs on certain British-made goods, including textiles and luxury fashion items.
While such economic measures are often temporary and politically motivated, their effects can be immediate and widespread—particularly for consumers who may already be feeling financial strain.
For our American clients, this could have meant significant price hikes on Bown of London products, from our iconic velvet smoking jackets and luxury dressing gowns to our hand-crafted loafers and bamboo cotton nightwear.
But we’ve chosen a different path.
Absorbing the Cost—Not Passing It On
At Bown of London, we’ve made the deliberate decision to absorb these additional tariff costs ourselves, rather than pass them on to our customers. We know that many of you are making thoughtful, cost-conscious choices—especially in a time when global inflation, supply chain challenges, and political tensions are impacting consumer confidence.
Ross Thompson, CEO of Bown of London, explains:
“We understand some of our customers need to shop more on price than quality at this uncertain time. It didn’t feel right to increase our prices during a period when people are already watching their spending more carefully. This is our way of saying thank you for your loyalty—and showing we’re in this with you.”
A Gesture of Goodwill
By freezing our prices, we’re not just protecting your wallet—we’re reinforcing our belief that luxury doesn’t have to be out of reach. We believe that fine craftsmanship, elegant design, and exceptional comfort should be available without sudden cost barriers. This pricing freeze is our gesture of goodwill—a way to support our USA customers and maintain transparency and trust during a time of transition.
It’s also a reminder that quality products—made with care and built to last—offer long-term value that far outweighs fleeting fashion.
A Hope for Stability on the Horizon
While the current trade environment remains in flux, we remain optimistic. Ross Thompson adds:
“We’re waiting for the dust to settle. Hopefully, a mutually beneficial trade deal will be agreed between our Prime Minister and President Trump. Until then, we’ll continue to stand by our customers and do what we can to keep our products accessible.”
This sentiment reflects Bown of London’s larger philosophy: to blend heritage British craftsmanship with a forward-thinking, customer-first approach to global business.
What This Means for You
-
No price increases on Bown of London products in the USA for at least three months
-
Access to our full collection of luxury nightwear, loungewear, smoking jackets, and personalized loafers at unchanged pricing
-
Continued commitment to fast, secure shipping and outstanding customer service
We invite you to explore our collections online and experience the difference that true quality—and genuine customer care—can make.
Explore the collection at www.bownoflondon.com
Rated ‘Excellent’ on Trustpilot by over 1,700 verified customers.
Because even in uncertain times, luxury should be timeless—not overpriced.